DEFINITIVE GUIDE TO MARKETING PLANNING

HATTON A.

wydawnictwo: FT/PH , rok wydania 2000, wydanie II

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The Definitive Guide to Marketing Planning

The fast track to intelligent marketing planning and implementation for executives

This text has been enlightening for a number of people from finance directors to account managers, to highly technical craftsmen with whom I have been working. Without exception they have found the principles and tools used in the book to be relevant and understandable. Marketing staff in my own departments have also benefited and used the book as support to their CIM Diploma revision. Judith Apps, Marketing Director, World Class International Communications

Marketing planning is central to the success of any organization, the results being effective use of your resources, an output valued by your customers and generating benefits expected by the stakeholders. Get the planning right and any organization can achieve more from less.

Accessible to both the newcomer and the experienced planner, The Definitive Guide to Marketing Planning is a step-by-step guide to developing marketing plans which ensure your business strategy is customer focused and effectively implemented.

262 pages

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