COMPLITE GUIDE TO ACCELERATING SALES FORCE PERFORMANCE ZOLTNERS A. Księgarnia

The Complete Guide to Accelerating Sales Force Performance
Andris A. Zoltners, Ph.D., Prabhakant Sinha, Ph.D. and Greggor A. Zoltners

How can companies add 5% to their top line (without extra expenses)? By maximizing the effectiveness of their sales force - this book shows how!

Every firm's sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy. It's loaded with proven ideas for improving such "success drivers" as:

- culture,

- sales force structure,

- hiring,

- sales manager selection,

- training,

- compensation,

- technology,

- sales territory design,

- goal setting,

- performance management.

Packed with valuable insights and real-life examples, this guide is an excellent source of practical ideas for sales and marketing managers in all industries.

Andris A. Zoltners, Ph.D., (Evanston, IL) is Professor of Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University.

Prabhakant Sinha, Ph.D., (Evanston, IL) is Managing Director of ZS Associates.

Greggor A. Zoltners (Durham, NC) is a finance and marketing consultant.

Table of Contents

1. The Role of the Sales Force in the Go-to-Market Strategy

2. Sales Force Assessment and Strategy

3. Sizing the Sales Force for Strategic Advantage

4. Structuring the Sales Force for Strategic Advantage

5. Sales Territory Design that Increases Sales

6. Recruiting the Best Sales People

7. Sales Force Training

8. The Critical Role of the First-Line Sales Manager

9. Sales Force Motivation

10. Compensating for Results

11. Effective Goal and Objective Setting

12. Precision Selling: Finding the Best Customers

13. Using Technology to Assist the Sales Force in Customer Relationship Management

14. Performance Management: Making It All Work

15. Building a Potent Sales Force Culture

Hardcover, 474 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.