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FORMULATION, IMPLEMENTATION, AND CONTROL OF COMPETITIVE STARTEGYROBINSON R., PEARCE J.wydawnictwo: MCGRAW-HILL , rok wydania 2007, wydanie Icena netto: Pearce & Robinson Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 13-chapter book. Pearce and Robinson's FORMULATION, IMPLEMENTATION AND CONTROL, 10e, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. The material presented here is the text material that can be found in STRATEGIC MANAGEMENT, 10e (text and cases). It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. An abundance of real world examples from current periodicals such as "BusinessWeek" about companies familiar to students, permeate the text. Pearce and Robinson continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.A new chapter 3 dedicated to corporate social responsibility and business ethics has been included to meet the needs of today's curriculum. Continuing its tradition of being current, Pearce/Robinson now contains in-depth coverage of the Sarbanes-Oxley Act of 2002 in Chapter 2. A new section on leadership, including numerous examples and illustrations that help provide practical guidelines young, emerging leaders can use. New coverage on the pros and cons of outsourcing and the reality of what is now a truly global environment. A new chapter 11 dedicated to structuring effective 21st century organizations. New "Top Strategist" boxes which profile executives from various industries who are strategy experts in their fields. John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina. Brief Contents Preface PART ONE Overview of Strategic Management 1 Strategic Management PART TWO Strategy Formulation 2 Defining the Company's Mission and Social Responsibility 3 Corporate Social Responsibility and Business Ethics 4 The External Environment 5 The Global Environment 6 Internal Analysis 7 Long-Term Objectives and Strategies 8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages 9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value PART THREE Strategy Implementation, Control, and Innovation 10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards 11 Structuring an Effective Organization 12 Organizational Leadership and Culture 13 Strategic Control, Innovation, and Entrepreneurship Index Paperback, 426 pages+glossary and name index
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