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COMPETING ANALYTICS


DAVENPORT T., HARRIS J.

wydawnictwo: HARVARD BUSINESS , rok wydania 2007, wydanie I

cena netto: 140.00 Twoja cena  133,00 zł + 5% vat - dodaj do koszyka

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning," Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price; accelerate product innovation; optimize supply chains; and identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox - illuminate how to leverage the power of analytics.


Contents

Foreword by Gary Loveman

Acknowledgments

Part One The Nature of Analytical Competition

1 The Nature of Analytical Competition

Using Analytics to Build a Distinctive Capability

2 What Makes an Analytical Competitor?

Defining the Common Key Attributes of Such Companies

3 Analytics and Business Performance

Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage

4 Competing on Analytics with Internal Processes

Financial, Manufacturing, R&D, and Human Resource Applications

5 Competing on Analytics with External Processes

Customer and Supplier Applications

Part Two Building an Analytical Capability

6 A Road Map to Enhanced Analytical Capabilities

Progressing Through the Five Stages of Development

7 Managing Analytical People

Cultivating the Scarce Ingredient That Makes Analytics Work

8 The Architecture of Business Intelligence

Aligning a Robust Technical Environment with Business Strategies

9 The Future of Analytical Competition

Approaches Driven by Technology,Human Factors, and Business Strategy

Notes

Index

About the Authors

Hardcover,  218 pages

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