This book provides a comprehensive treatment of behavioural finance. With the use of
the latest psychological research, Shefrin helps us to understand the human behaviour that
guides stock selection, financial services, and corporate financial strategy. He argues
that financial practitioners must acknowledge and understand behavioural finance - the
application of psychology to financial behaviour - in order to avoid many of the
investment pitfalls caused by human error. Shefrin points out the common but costly
mistakes that money managers, security analysts, financial planners, investment bankers,
and corporate leaders make, so that readers gain valuable insights into their own
financial decisions and those of their employees, asset managers, and advisors.
Shows how psychology applies to financial decision-making and behaviour of
markets
A must-read for investors in understanding how advisors and asset managers make
decisions and what pitfalls are involved
Helps readers avoid personal mistakes in decision-making
Table of Contents
Preface
Part I: What Is Behavioral Finance
1. Introduction
2. Heuristic-Driven Bias: The First Theme
3. Frame Dependence: The Second Theme
4. Inefficient Markets: The Third Theme
Part II: Prediction
5. Trying to Predict the Market
6. Sentimental Journey: The Illusion of Validity
7. Picking Stocks to Beat the Market
8. Biased Reactions to Earnings Announcements
Part III: Individual Investors
9. "Get-Evenitis": Riding Losers Too Long
10. Portfolios, Pyramids, Emotions, and Biases
11. Retirement Saving: Myopia and Self-Control
Part IV: Institutional Investors
12. Open-Ended Mutual Funds: Misframing, "Hot Hands", and Obfuscation Games
13. Closed-End Funds: What Drives Discounts?
14. Fixed Income Securities: The Full Measure of Behavioral Phenomena
15. The Money Management Industry: Framing Effects, Style "Diversification", and
Regret
Part V: The Interface between Corporate Finance and Investment
16. Corporate Takeovers and the Winner's Curse
17. IPOs: Initial Underpricing, Long-term Underperformance, and "Hot-Issue"
Markets
18. Optimism in Analysts' Earnings Predictions and Stock Recommendations
Part VI: Options, Futures, and Foreign Exchange
19. Options: How They're Used, How They're Priced, and How They Reflect Sentiment
20. Commodity Futures: Orange Juice and Sentiment
21. Excessive Speculation in Foreign Exchange Markets
Final Remarks
Notes
References
Credits
Index
Paperback, 368 pages