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HANDBOOK OF CREATIVE-THINKING TECHNIQUES


MICHALKO M.

wydawnictwo: TEN SPEED PRESS , rok wydania 2006, wydanie II

cena netto: 100.00 Twoja cena  95,00 zł + 5% vat - dodaj do koszyka

In hindsight, every great idea seems obvious. But how can you be the person who comes up with those ideas?

In this revised and expanded edition of his groundbreaking THINKERTOYS, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you'll learn how to create original ideas that will improve your personal life and your business life. Michalko's techniques show you how to look at the same information as everyone else and see something different.

With hundreds of hints, tricks, tips, tales, and puzzles, THINKERTOYS will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.


Michael Michalko is a leading creativity expert who specializes in leading creative thinking workshops, seminars on fostering creativity, and think tanks. His clients range from Fortune 500 corporations such as DuPont, Xerox, Kellogg's, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, WalMart, and Hallmark to governmental agencies. As an officer in the U.S. Army, Michalko organized a team of NATO specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive thinking methods. After leaving military service, he was contracted by the CIA to facilitate think tanks and brainstorming sessions. Michalko currently works with clients worldwide.

Paperback, 394 pages

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