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GUIDE TO MANAGERIAL COMMUNICATIONMUNTER M.wydawnictwo: PEARSON , rok wydania 2006, wydanie Vcena netto: For undergraduate and MBA course in Management Communication, Writing, or Oral Presentations courses, and Executive Seminars or Workshops. Guide to Managerial Communication is a clear, concise and practical reference to effective written and oral communication in a managerial, business, government, or professional context. Features Guide to Managerial Communication is a clear, concise and practical guide to effective written and oral communication in today's business or professional environment. Are you looking for a quick, practical reference that helps your students with their business writing and presentation skills? Clear - The format of the text makes it easy to read and to skim. The tone is direct, matter-of-fact, and nontheoretical. Concise - The book summarizes results and models culled from thousands of pages of text and research. The author omitted bulky examples, cases, footnotes, and exercises. Practical - This book includes only information that professionals will find useful. Contents INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY Composing Under Normal Circumstances Composing Under Special Circumstances III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists APPENDICES Appendix A: Formats for Memos, Reports, and Letters Appendix B: Unbiased Language Appendix C: Grammar and Usage Appendix D: Punctuation BIBLIOGRAPHY INDEX Paperback, 208 pages
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