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EFFECTIVE CRISIS COMMUNICATIONULMER R., SELLNOW T., SEEGER M.wydawnictwo: SAGE , rok wydania 2007, wydanie Icena netto: Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis. Table of Contents
Chapter 1. Defining Crisis Communication Chapter 2. Lessons on Managing Crisis Uncertainty Chapter 3. Lessons on Effective Crisis Communication Chapter 4. Lessons on Effective Crisis Leadership PART II: APPLYING THE LESSONS Chapter 5. Examples of Success and Failure In Industrial Accidents Chapter 6. Examples of Success and Failure During Outbreaks of Food-Borne Illness Chapter 7. Examples of Success and Failure in Response to Terrorism Chapter 8. Examples of Success and Failure During Natural Disasters PART III: THE OPPORTUNITIES Chapter 9. Learning Through Failure Chapter 10. Risk Communication Chapter 11. Responding to the Ethical Demands of Crisis Chapter 12. Crisis as Inspiring Renewal to a New Normal Index About the Authors 216 pages, Paperback
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