Sir Richard Branson is one of the world’s most successful entrepreneurs and his
Virgin Group is one of the most recognised lifestyle brands, trusted and enjoyed by many
millions of people.
Now, in his trademark charismatic and honest style, Richard shares the inside track on
some of his greatest achievements over forty years in business as well as the lessons he
has learned from his setbacks. In Business Stripped Bare, he discusses why he took
on one of the world’s biggest superbrands, how he built Virgin Mobile USA into the
fastest growing company in history to reach a billion dollars in revenue, faster than
Microsoft, Google or Amazon.com, and how Richard is the only person in the world to have
built seven billion dollar companies from scratch in seven completely different sectors.
Richard tells the story behind the launch of Virgin America, his new airline in the
USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport
deep in the Mojave desert, and what he has learned about business from a diverse group of
leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs and the founders
of Google. He also shares his thoughts on the changing face of the global economy and how
businesses worldwide need to work together to tackle environmental challenges and invest
in the future of our world.
Combining invaluable advice with remarkable and candid inside stories, Business
Stripped Bare is a dynamic, inspirational and truly original guide to success in
business and in life. Whether you are an executive, an entrepreneur or just starting out
in the business world, Richard strips down business to showhow you can succeed and make a
difference.
Table of Contents
Introduction 1
People: Find Good People - Set Them Free 13
Brand: Flying the Flag 41
Delivery: Special Delivery 95
Learning from Mistakes and Setbacks: Damage Report 169
Innovation: A Driver for Business 215
Entrepreneurs and Leadership: Holding on and Letting Go 253
Social Responsibility: Just Business 287
Epilogue: Success 323
Index 331
352 pages, Paperback