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U.S. BREWING INDUSTRY DATA AND ECONOMICS ANALYSIS
TREMBLAY V.J. TREMBLAY C.H wydawnictwo: MIT PRESS , rok wydania 2009, wydanie I cena netto: 107.00 Twoja cena 101,65 zł + 5% vat - dodaj do koszyka This definitive study uses theory, history, and data to analyze the evolution of the US
brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and
extensive data set and applying the theoretical tools of industrial organization, game
theory, and management strategy, the authors provide new quantitative and qualitative
perspectives on an industry they characterize as "a veritable market
laboratory." The US brewing industry illustrates many of the important topics in
industrial organization, economic policy, and business strategy, including industry
concentration, technological change, brand proliferation, and mixed pricing strategies.
After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and
cost conditions and industry concentration. They describe the evolution of the leading
mass-producing brewers and the emergence of both specialty brewers and imports. They
analyze the history and the causes of product and brand proliferation (showing how product
proliferation leads to firm dominance), discuss price, advertising, merger, and other
management strategies, and examine the industry's economic performance. Finally, they
discuss public policy, including anti-trust and public health issues. The authors' set of
industry, firm, and brand data for the period 1950-2002—the most comprehensive data set
of economic variables available for an oligopolistic industry—will be available to
purchasers of the book who send an e-mail request. Data sources are listed in an appendix.
Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing
industry, contributes a foreword. This ambitious, authoritative work, capping the authors'
25-year study of the brewing industry, will be a valuable resource for industry analysts,
economists, and students of industrial organization.
Victor J. Tremblay is Professor of Economics at Oregon State
University.
Carol Horton Tremblay is Associate Professor of Economics at Oregon State
University.
400 pages, Paperback
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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