CONSUMER ECONOMICS IUSSES AND BEHAVIOURS GOLDSMITH E. Księgarnia

This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.

Table of Contents:

PART I: CONSUMER PERSPECTIVES

1. Consumers in a Changing World

2. The Consumer Movement

3. Consumer Theories and Developing a Model

PART II: CONSUMER PROTECTION

4. Consumer Responsibilities, Redress, and Law

5. Government Protection, Nongovernmental Proconsumer Groups, and Media

PART III: CONSUMERS IN THE MARKETPLACE

6. Buying Process, Brands, and Product Development

7. Decision Making and the Influence of Advertising

8. Food and Beverage Issues

9. Health and Wellness Issues

10. Ownership, Safety and Repairs

11. The Internet and Identity Theft

12. Being a Better Consumer of Housing and Vehicles

PART IV: CONSUMERS IN THE FINANCIAL MARKETPLACE

13. Saving, Banking, Debt, and Credit Issues

14. Insurance and Investment Issues

PART V: EMERGING CONSUMER ISSUES AND THE GLOBAL PERSPECTIVE

15. Ethics and Globalization

528 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.