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CONTEMPORARY STRATEGY ANALYSIS TEXT ONLY 7TH EDITIONGRANT R.M.wydawnictwo: WILEY , rok wydania 2009, wydanie VIIcena netto: Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach. Updates for the 7th Edition: * An improved focus on strategy implementation, including additional content. * Case material substantially enhanced including new cases form a variety of industries. * More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation. * Several of the longer chapters shortened or split into two to further improve readability. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students. Table of Contents
Preface
PART I INTRODUCTION
1 The Concept of Strategy Introduction and Objectives The Role of Strategy in Success The Basic Framework for Strategy Analysis A Brief History of Business Strategy Strategic Management Today The Role of Analysis in Strategy Formulation Summary Self-Study Questions Notes
PART II THE TOOLS OF STRATEGY ANALYSIS 2 Goals, Values and Performance Introduction and Objectives Strategy as a Quest for Value Strategy and Real Options Putting Performance Analysis into Practice Beyond Profit: Values and Social Responsibility Summary Self-Study Questions Notes
3 Industry Analysis: The Fundamentals Introduction and Objectives From Environmental Analysis to Industry Analysis The Determinants of Industry Profit: Demand and Competition Analyzing Industry Attractiveness Applying Industry Analysis Defining Industries: Where to Draw the Boundaries From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors Summary Self-Study Questions Notes
4 Further Topics in Industry and Competitive Analysis Introduction and Objectives Extending the Five Forces Framework The Contribution of Game Theory Competitor Analysis Segmentation Analysis Strategic Groups Summary Self-Study Questions Notes
5 Analyzing Resources and Capabilities Introduction and Objectives The Role of Resources and Capabilities in Strategy Formulation The Resources of the Firm Organizational Capabilities Appraising Resources and Capabilities Putting Resource and Capability Analysis to Work: A Practical Guide Summary Self-Study Questions Notes
6 Developing Resources and Capabilities Introduction and Objectives Developing Resources The Challenge of Capability Development Approaches to Capability Development Knowledge Management and the Knowledge-based View Designing Knowledge Management Systems Summary Self-Study Questions Notes
7 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation Introduction and Objectives The Evolution of the Corporation The Organizational Problem: Reconciling Specialization with Coordination and Cooperation Hierarchy in Organizational Design Applying the Principles of Organizational Design Organizing on the Basis of Coordination Intensity Alternative Structural Forms Management Systems for Coordination and Control Summary Self-Study Questions Notes
PART III THE ANALYSIS OF COMPETITIVE ADVANTAGE 8 The Nature and Sources of Competitive Advantage Introduction and Objectives The Emergence of Competitive Advantage Sustaining Competitive Advantage Competitive Advantage in Different Market Settings Types of Competitive Advantage: Cost and Differentiation Summary Self-Study Questions Notes
9 Cost Advantage Introduction and Objectives Strategy and Cost Advantage The Sources of Cost Advantage Using the Value Chain to Analyze Costs Summary Self-Study Questions Notes
10 Differentiation Advantage Introduction and Objectives The Nature of Differentiation and Differentiation Advantage Analyzing Differentiation: The Demand Side Analyzing Differentiation: The Supply Side Bringing It All Together: The Value Chain in Differentiation Analysis Summary Self-Study Questions Notes
PART IV BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS 11 Industry Evolution and Strategic Change Introduction and Objectives The Industry Life Cycle Structure, Competition and Success Factors over the Life Cycle Organizational Adaptation and Change Summary Self-Study Questions Notes
12 Technology-based Industries and the Management of Innovation Introduction and Objectives Competitive Advantage in Technology-intensive Industries Strategies to Exploit Innovation: How and When to Enter Competing for Standards Implementing Technology Strategies: Creating the Conditions for Innovation Summary Self-Study Questions Notes
13 Competitive Advantage in Mature Industries Introduction and Objectives Competitive Advantage in Mature Industries Strategy Implementation in Mature Industries: Structure, Systems and Style Strategies for Declining Industries Summary Self-Study Questions Notes
PART V CORPORATE STRATEGY 14 Vertical Integration and the Scope of the Firm Introduction and Objectives Transaction Costs and the Scope of the Firm The Costs and Benefits of Vertical Integration Designing Vertical Relationships Summary Self-Study Questions Notes 15 Global Strategies and the Multinational Corporation Introduction and Objectives Implications of International Competition for Industry Analysis Analyzing Competitive Advantage in an International Context Applying the Framework: International Location of Production Applying the Framework: Foreign Entry Strategies Multinational Strategies: Global Integration versus National Differentiation Strategy and Organization within the Multinational Corporation Summary Self-Study Questions Notes
16 Diversification Strategy Introduction and Objectives Trends in Diversification over Time Motives for Diversification Competitive Advantage from Diversification Diversification and Performance Summary Self-Study Questions Appendix: Does Diversification Confer Market Power? Notes
17 Implementing Corporate Strategy: Management of the Multibusiness Firm Introduction and Objectives Governance and the Structure of the Multibusiness Corporation The Role of Corporate Management Managing the Corporate Portfolio Managing Individual Businesses Managing Linkages between Businesses Managing Change in the Multibusiness Corporation External Strategy: Mergers and Acquisitions Summary Self-Study Questions Notes
18 Current Trends in Strategic Management Introduction The New External Environment of Business Managing in an Economic Crisis New Directions in Strategic Thinking Redesigning the Organization New Modes of Leadership Summary Notes Index 516 pages, Paperback
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