How to Double Your Sales offers a set of proven techniques to give both
experienced salespeople and those new to selling everything they will ever need to achieve
an extraordinary increase in sales – fast.
Bruce King is an experienced salesman and trainer who takes an extremely
practical, results-focused style to sales. This book covers the complete sales process and
gives you the ultimate stress-free selling system. It shows you how to use powerful
motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills
week by week
- Template scripts you can customise and use to win new prospects, overcome
objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales
success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales
success – communication; negotiation; time management
Bruce King s recognized internationally as one of the world’s top sales and
motivational coaches. He is a Fellow of The Institute of Sales & Marketing Management,
a Fellow of the Institute of Directors, the UK’s most prestigious business organization,
and a Member of The Professional Speakers Association.
In the past fifteen years, and since the publication of his first book by the BBC,
Bruce has divided his time equally between presenting his ‘How To Double Your Sales’
program and keynote speeches to audiences at conferences, seminars and workshops in the
UK, Sweden, Norway, South Africa and conducting in-house sales training workshops for
organizations in these and other countries. In the United Kingdom, he has been hired by
The Institute of Directors (IOD) to present the How To Double Your Sales conference every
year for the last 14 years. It is the IOD’s best selling conference and is attended by
one hundred and fifty to two hundred of the UK’s top sales directors.
The organizations Bruce has consulted to, or whose personnel have attended his
presentations include Bank One (now J. P. Morgan), Barclays Bank, Lloyds Bank, Credit
Suisse, UFB Humberclyde, American Express, First Chicago Bank, SBC Warburg Dillon Read,
ITN (Independent Television News), Merrill Lynch, Durlacher, Morgan Grenfell et al as well
as a multitude of smaller organizations, small business owners and self employed
salespeople.
Table of Contents
Foreword
Preface
How To Use This Book
Chapter One: Train Your Brain To Win The Game – The Game Being To Double Your
Sales – Fast!
Chapter 2: Time Management - Double Your Selling Time & Why
People Buy
Chapter 3: Prospecting For New Business 1
Cold Calling For Appointments – The Professional Way
Chapter 4: Prospecting For New Business 2
Referral Prospecting
Chapter 5: NLP Techniques For Salespeople 1
Communication skills that will make people want to buy from you
Chapter 6: NLP Techniques For Salespeople 2 -
Advanced Communication skills that will make people want to buy from you even more
Chapter 7: The Ultimate Selling System – Putting YOU in control of the sales
process
Chapter 8: Win-Win Negotiating – The 16 golden rules of successful
negotiating
Chapter 9 - Handling Objections – Turning objections into opportunities
Chapter 10: Closing The Sale – The Ten Best Closes
Final Words
256 pages, Paperback