Contents
Introduction: Central European Media between Politicization and
Commercialization (Bogusława Dobek-Ostrowska, Michał Głowacki)
1. Media politicization
2. Media commercialization
2.1. Privatization
2.2. Competition
2.3. Concentration
2.4. Instrumentalization and tabloidization
Central European Media in Comparative Perspective
Research on Mass Media in Central/Eastern Europe and Southern Europe in
Comparative Analysis (Andrej Školkay)
Introduction
1. Comparing comparative media research
2. Media development scenarios
3. Standard media systems and theoretical models of media systems
Conclusions
Riviera on the Baltic? Public Service Broadcasting in Post-Communist Countries (Karol
Jakubowicz)
Introduction
1. PSB in polarized pluralism media systems
2. PSB in post-communist countries
Conclusions
In Search of the East Central European Media Model – The Italianization Model? A
Comparative Perspective on the East Central European and South European Media Systems (Angelika
W. Wyka)
Introduction
1. Political parallelism – practice of journalism
2. The role of the state in the media
3. Professionalization (level of journalistic professionalism)
4. Level of newspaper circulation
5. Public Service Broadcasting (PSB)
6. Synthesis
7. The Italianization media model
PSB Radio in Central and Eastern European Countries – The State and Prospects (Stanisław
Jędrzejewski)
Introduction
1. PSB radio market environment in European countries
2. Radio broadcasting in CEE – the emerging radio markets
3. Public Service Broadcasting radio in CEE
4. Programme portfolio
Conclusions
Foreign Media Investments. Engagements of West European Newspaper Publishers after
the End of the Cold War in the East European Classical Newspaper Markets (Jan
Krone)
Poland
Establishing the Dual Television System in Poland (Bartłomiej Łódzki) Introduction
1. Phases of evolution
2. Features of a dual model in the late 2000s
Conclusions
Political Pressure on Public Television in Poland. The Case of the National Broadcasting
Council (Michał Głowacki)
Introduction
1. Independence of regulator?
2. Independence of broadcaster?
3. Between politicization and commercialization
Conclusions
The Econometrical Measurement of the Public Radio Mission (Bogusław
Nierenberg)
Introduction
1. The Triangle of Media Powers (TSM) as a model of public media
2. The structure of the econometrical model of the public radio
3. The TSM diagrams for regional public broadcasting stations in Poland
4. The interpretation of TSM research outcomes. Conclusions
15 Years of Passauer Neue Presse (Polskapresse) and Orkla Media Presence on Polish
Regional Press Market (Adam Szynol)
Introduction
1. The beginnings of Orkla and Passauer Neue Presse in Poland
2. Orkla-Passauer: from the competition to duopoly
3. The conquest of local markets
4. Consolidations. From duopoly to plural monopoly
5. Mecom instead of Orkla and what will happen to local dailies in Poland
Conclusions
The Impact of Foreign Ownership on the Regional Press in Lower Silesia (Justyna
Woźna)
Introduction
1. The thematic structure of Passauer Neue Presse and Gazeta Wrocławska
2. The political slant represented by Passauer Neue Presse and Słowo Polskie Gazeta
Wrocławska
Conclusions
The Czech Republic
Promoting Diversity, or Protecting National Culture? Television without Frontiers
Directive in the Context of the Czech Television Landscape (Václav Štětka)
Introduction
1. Culture and identity in the history of European audiovisual policy
2. “Prime-time is national, day-time is American” – and what about European?
3. Implementing the TWF Directive in the Czech media legislation
4. Programme quotas and the Czech television market
5. Czech audience’s tastes: in favour of the domestic programming
6. Prime time fi ction on the Czech screens: whither diversity?
Conclusions
Development of Czech Local and Regional Press: Impact of Foreign Owners on Local
and Regional Press Market in the Czech Republic (Lenka Waschková Císařová)
Introduction
1. Structural transformation of the local and regional press subsystem
2. Media ownership
3. The development of Czech local and regional press
3.1. Regulation
3.2. Privatization
3.3. Media ownership concentration
4. The dominant owner of Czech regional press – Verlagsgruppe Passau via
Vltava-Labe-Press
5. Impact of dominant owner on the Czech local and regional press market
Conclusions
Brave New Journalism: The Attitudes of Czech Journalists towards Their Own
Profession (Barbara Köpplová and Jan Jirák)
Introduction
1. University education: what’s the point?
2. Specialized career training of journalists
3. Type of education suitable as preparation for journalistic career
Conclusions
Slovakia
Media Ownership, Regulation, Concentration, and Competition in the Slovak Republic (Branislav
Ondrášik)
Introduction
1. General trends in media ownership
2. Trends in the printed media
2.1. Print regulation, local laws and main players
2.2. Daily newspapers market
2.3. Localism in the newspaper industry
3. Trends in broadcasting and retransmission
3.1. Broadcasting laws and regulation
3.2. Localism in television and radio broadcasting
3.2.1. Television
3.2.2. Radio broadcasting
3.3. Competition in TV broadcasting
3.4. Retransmission (mostly cable)
Romania
The Romanian Tele-Phenomenon (Carmen Chirea-Ungureanu and Andra
Seceleanu)
Introduction
1. The Romanian audiovisual after the year 1990
2. The Romanian television: a short historical review
3. The Romanian tele-phenomenon
Conclusion
244 pages
