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HUMAN COMMUNICATION


PEARSON J. NELSON P. TITSWORTH S. HARTER L.

wydawnictwo: MCGRAW-HILL , rok wydania 2009, wydanie I

cena netto: 270.00 Twoja cena  256,50 zł + 5% vat - dodaj do koszyka

The fourth edition of Human Communication is an engaging reflection of the contemporary field of communication studies.

The authors writing mantra ("Make It Smart; Keep It Real") leads to a text that strikes a practical balance of definitive content and everyday application. To "make it smart," the authors read hundreds of articles from mainstream communication journals. To "keep it real," the authors synthesized their findings so that they resonate with the challenges and goals of today's typical basic course. Always the goal is to highlight the relevancy of communication to college students by engaging the readers. Every chapter features skill-building, critical thinking, innovative pedagogy, 21st century examples, and lively writing that is respectful of the student reader.


Table of Contents

Part One: Fundamentals of Communication Studies
1. Introduction to Human Communication
2. Perception, Self and Communication
3. Language and Meaning
4. Nonverbal Communication
5. Listening and Critical Thinking


Part Two: Communication Contexts
6. Interpersonal Communication
7. Intercultural Communication
8. Workplace Communication
9. The Dynamics of Small Group Communication


Part Three: Fundamentals of Public Speaking: Preparation and Delivery
10. Topic Selection and Audience Analysis
11. Source Credibility and Using Evidence
12. Organizing Your Presentation
13. Delivery and Visual Resources
14. Informative Presentations
15. Persuasive Presentations


480 pages, Paperback

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