INTERNATIONAL BUSINESS WITH ONLINE LEARNING HILL CH. Księgarnia

Market-defining since it was first introduced, International Business 7e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of Contents

Brief Contents
Part 1: Introduction and Overview
Chapter 1: Globalization
Part 2: Country Differences
Chapter 2: National Differences in Political Economy
Chapter 3: Differences in Culture
Chapter 4: Ethics in International Business
Cases: Nike: The Sweatshop Debate Etch a Sketch Ethics
AIDS Drugs in South Africa
Matsushita and Japan’s Changing Culture
Mired in Corruption – Kellogg, Brown and Root in Nigeria
Part 3: The Global Trade and Investment Environment
Chapter 5: International Trade Theory
Chapter 6: The Political Economy of International Trade
Chapter 7: The Political Economy of Foreign Direct Investment
Chapter 8: Regional Economic Integration
Cases: Agricultural Subsidies and Development
Boeing versus Airbus: Two Decades of Trade Disputes
The Politics of Trade in Steel
Dixon Ticonderoga
Drug Development in the European Union
Logitech
Part 4: The Global Monetary System
Chapter 9: The Foreign Exchange Market
Chapter 10: The International Monetary System
Chapter 11: Global Capital Markets
Cases
The Tragedy of the Congo
The Russian Ruble Crisis and its Aftermath
The Samurai Bond Market
Part 5: The Strategy and Structure of International Business
Chapter 12: The Strategy of International Business
Chapter 13: The Organization of International Business
Chapter 14: Entry Strategy and Strategic Alliances
Cases
Toyota – The Rise of a Global Corporation
Wal-Mart’s Global Expansion
Black & Decker
Lincoln Electric
Part 6: International Business Operations
Chapter 15: Exporting, Importing, and Countertrade
Chapter 16: Global Production, Outsourcing, and Logistics
Chapter 17: Global Marketing and R&D
Chapter 18: Global Human Resource Management
Chapter 19: Accounting in the International Business
Chapter 20: Financial Management in the International Business
Cases
Molex
Procter & Gamble in Japan
Merrill Lynch in Japan
Glossary
Photo Credits
Indexes

768 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.