STRATEGIC MARKETING IN PRACTICE

RANCHHOD A.

wydawnictwo: ELSEVIER , rok wydania 2008, wydanie I

cena netto: ~~200.00~~ Twoja cena 190,00 zł + 5% vat - dodaj do koszyka

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Ashok Ranchhod, BSc., MSc., MBA, PhD., FCIM, Senior Examiner for the Strategic Marketing in Practice module; Faculty Research Professor, Southampton Business School; and Visiting Professor, University of Angers (France).

Contents
Case Study Analysis;
Understanding the direction and management of marketing activities;
Contemporary issues in marketing;
Effectve Customer orientation;
The examination;
Case study

Paperback, 352 pages

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