UNDERSTANDING THE GLOBAL SPA INDUTRY BODEKER G. Księgarnia

The spa industry is the fastest growing segment of the hospitality and leisure industry. Revenues generated exceed those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Spa Management: a global perspective is the first book of its kind to methodically look at the whole industry, from its historical beginnings to the size of the market today, typologies, marketing, branding and business models. With contributions from internationally renowned practitioners and academics, this unique and groundbreaking book is packed with case studies, examples and advice for all those working in and studying the international spa industry.

Gerry Bodeker, Senior faculty member in public health, University of Oxford Medical School, Research Associate at the Oxford Centre for International Development and Adjunct Professor of Epidemiology, Columbia University, New York, NY, USA
Marc Cohen, Professor & Head of Department of Complementary Medicine, RMIT University, Melbourne, Australia

Contents
Introduction;
The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences;
Towards a taxonomy of spas;
Social trends and market size: Global wellness movement and spa utilisation trends;
Social trends;
Growth and turnover in the spa industry;
Economic and business perspectives: Spa development and management;
Economic modelling;
Human resource development;
Signature service;
Intellecutal proerty protection;
Industry sectors: Spas and the hospitality industry;
Spas and the healthcare industry;
Other business models of spas;
Professionalism and education: Training and education;
Standards of practice and training;
Research base; Communication;
Ethics and social responsibility;
Marketing and selling the brand: Branding, concept development and retailing;
the concepts of signature treatments/products;
beauty and skin care;
Spa lifestyle products;
Spa cuisine;
Future trends;
Index

Paperback, 496 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.