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FUNDAMENTALS OF MARKETING COMMUNICATIONS
RUSSELL E. wydawnictwo: THAMES AND HUDSON , rok wydania 2008, wydanie I cena netto: 155.00 Twoja cena 147,25 zł + 5% vat - dodaj do koszyka This book introduces the fundamentals of marketing communications to non-business
students. It teaches students how marketing organisations successfully move from product
concept through to successful brand and the tools used to make brands as strong as they
can be. "The Fundamentals of Marketing" shows how these tools are used to
develop successful marketing communications including selling theories, consumer
behaviour, market research, strategic thinking and the management of the creative
process.This book is suitable for non-marketing students needing to learn the basics of
marketing.
It is especially suitable for students in advertising, graphic design and media and any
student who needs background knowledge in marketing.
176 pages, dimensions: 230 x 200 mm, paperback
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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