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MARKET-BASED MANAGEMENT. INTERNATIONAL EDITION
BEST R. wydawnictwo: PEARSON , rok wydania 2008, wydanie V cena netto: 370.00 Twoja cena 351,50 zł + 5% vat - dodaj do koszyka Best is the book that focuses on marketing performance, marketing profitability, and
the role marketing strategies play in building the profits of a business.
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Table of Contents
Chapter 1: Customer Focus and Managing Customer Loyalty
Chapter 2: Marketing Performance and Marketing Profitability
Chapter 3: Market Potential, Market Demand, and Market Share
Chapter 4: The Customer Experience and Value Creation
Chapter 5: Market Segmentation and Segmentation Strategies
Chapter 6: Competitor Analysis and Sources of Advantage
Chapter 7: Product Positioning, Branding, and Product Line Strategies
Chapter 8: Value-Based Pricing and Pricing Strategies
Chapter 9: Marketing Channels and Channel Mapping
Chapter 10: Marketing Communications and Customer Response
Chapter 11: Portfolio Analysis and Strategic Market Planning
Chapter 12: Offensive Strategies
Chapter 13: Defensive Strategies
Chapter 14: Building a Marketing Plan
Chapter 15: Performance Metrics and Strategy Implementation
Chapter 16: Market-Based Management and Financial Performance
544 pages, Paperback
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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