CIM STRATEGIC MARKETING IN PRACTICE RANCHHOD A. Księgarnia

Written by the CIM Senior Examiner for the Strategic Marketing in Practice module to guide you through the 2005-2006 syllabus

Features actual CIM case studies to enable you to develop technique with regards to analysing case material

Contains indicative answers written exclusively for this Coursebook by the Senior Examiner to enable you to practise what has been learned and help prepare for the exam

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students, where you can:

Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
Receive regular tutorials on key topics from Marketing Knowledge
Search the Coursebook online for easy access to definitions and key concepts
Access the glossary for a comprehensive list of marketing terms and their meanings

Specifically written for students taking the Strategic Marketing in Practice module of the CIM Professional Postgraduate Diploma in Marketing course.

320 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.