MARKETING ETHICS. CASES AND READINGS MURPHY P.,LACZNIAK G. Księgarnia

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues.

Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

Contents

1. Introduction to Ethics

"Ethical Reasoning and Marketing Decisions," Patrick E. Murphy, Gene R. Laczniak, Norman E. Bowie and Thomas A. Klein

2. Contemporary Readings in Marketing Ethics

    "Contempt of Customer: It's a Real Crime," Seth Godin
     "KidNabbing," Melanie Wells
     "Dangerous Terrain: As ATVs Take Off in Sales, Deaths and Injuries Mount," John J.   Fialka
     "First the target was tobacco. Then burgers. So how has Big Alcohol stayed out of the lawyers sights?" Adam Jones
     "When Does a Gift Become a Bribe?" Kirk Davidson.
     "The Wal-Mart You Don't Know: Why Low Prices Have a High Cost," Charles Fishman
     "A Matter of Trust," Jennifer Gilbert

3. Short Cases

    "Toy Wars," Manuel Velasquez
     Analysis of Toy Wars, Patrick E. Murphy
    "Toy Wars: The Rest of the Story," Ron Nahser
    "Cookie Case," Catherine Hart
    "Making it Up," Raymond Keyes
    "Krombacher - Save Nature, Drink Beer," Eva Barcikowski and Johannes Brinkmann
    "Ethics of Selling Violent Video Games," Trevor Prouty
    "Abercrombie & Fitch," Meg Connelly
    "Can Short Skirts Sell Software?" Lori Lepp Corbett
    "Wave Runner," John A. Weber
    "A Retailer in Brazil Has Become Rich by Courting Poor," Miriam Jordan

4. Longer Cases

    "Koffum Filters" Anu Davgun
    "Starbucks Coffee Company: A Fair Trade?" Anne Kozak, Peggy Cunningham and Tim Jones
    "Basta Pasta" John Bargetto and Patrick E. Murphy
    "Ethics in Retailing: Where Does One Draw the Line?" Amanda Hilger and Gene R. Laczniak
    "Athlete's Foot Franchisee" Lance Kidder
    "Andorra Electronics," Raymond Keyes and Joseph Gannon

About the Editors
Paperback, 192 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.