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PROFIT FROM THE CORE GROWTH STRATEGY IN AN ERA OF TURBULENCE


ZOOK CH., ALLEN J.

wydawnictwo: HARVARD , rok wydania 2001, wydanie I

cena netto: 125.00 Twoja cena  118,75 zł + 5% vat - dodaj do koszyka

Description:
Profit from the Core argues that a timeless strategic principle--building market power in a well-defined core business--remains the key source of competitive advantage and the most viable platform for successful expansion. Based on a ten-year study of 2,000 companies conducted by Bain & Company, the book identifies three factors that differentiate growth strategies that succeed from those that fail: 1) reaching full potential in the core business; 2) expanding into businesses adjacent to that core; and 3) preemptively redefining the core business in times of market turbulence. Explaining how leaders can adapt their strategies in response to a rapidly changing business environment, the book concludes with guidelines for becoming sustained value creators--companies capable of successfully refining and redefining their core businesses over the long haul.


Subjects Covered:
Adjacency expansion, Competitive advantage, Competitive decision making, Core competency, Differentiation, Growth, Industry turbulence, Profitability, Spinoffs, Strategy, Value creation.


Setting:
Airline industry; Automotive industry; Biotechnology industry; Blades & razor industry; Camera, laser & optical industries; Car & truck rental industry; Computer industry; Insurance industry; IT industry; Printing industry; Software industry; Steel industry; Telecommunications industry; Video industry

195 pages, Hardcover

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