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THE CHINA CASEBOOK
VANHONACKER wydawnictwo: MCGRAW-HILL , rok wydania 2005, wydanie I cena netto: 190.00 Twoja cena 180,50 zł + 5% vat - dodaj do koszyka The China Casebook contains 20 case studies which span various industries, from
services to fast-moving consumer goods. Some of the companies are local Chinese
enterprises while others are foreign investment enterprises.
Collectively, the issues raised in the cases cover most of the strategic and operational
ones companies that operate in China run into. As not all cases are success stories, the
comprehensive set highlights the dos and don'ts of operating in China.
Besides being an excellent basis for course development, the casebook also provides
stimulating reading for all interested in and actually doing business in China.
Table of Contents
The China Casebook
Preface
Acknowledgments
About the Author
Synopsis of the Cases
China 2000: An Overview
1. CRE Beverage Ltd.: South African Breweries' Strategy in China
2. Hong Kong's Airport Express Train
3. Beijing Textile Group
4. Looking into a Mirror or through a Glass? Understanding Cultural Differences in
Foreign-funded Enterprises in China
5. Cyberway Computer Communications Co. Ltd.
6. Fudjian Industrial Securities Company
7. Hang Cheong Surveyors Ltd.
8. Kodak in China (A)
9. Kodak in China (B): A Billion for a Billion
10. Kodak in China (C)
11. Shanghai Museum
12. Guangzhou Peugeot Automobile Co. Ltd.: Partnership Breakdown
13. Roland Berger (Shanghai) International Management Consultants Ltd.
14. Shanghai Automotive Industry Corporation (A)
15. Shanghai Automotive Industry Corporation (B): Shanghai General Motors
16. www.Shanghai-ed.com
17. Shanghai Famous Pops
18. The Stone Group's Diversification Strategy: Caught between a Rock and a Hard Place
19. Tony Roma's in Shanghai
20. Beijing Wangfujing Department Store (Group) Co. Ltd.
Paperback, 386 Pages
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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