Baye's Managerial Economics and Business Strategy has become the best-selling
managerial economics textbook. It was the first textbook to blend tools from intermediate
microeconomics, game theory, and industrial organization for a managerial economics text.
Baye is known for its balanced coverage of traditional and modern topics, and the Fifth
Edition continues to offer the diverse managerial economics marketplace a flexible and
up-to-date textbook. Baye offers coverage of both the basic concepts of managerial
economics as well as frontier research in his chapter on advanced topics. The Fifth
Edition also offers a detailed, real-world case study that explains how book theory
translates into action in the business world. And the Data CD that comes with each book
also contains eight 'mini cases' that cover such high-profile businesses as Microsoft,
Visa, and Staples.
Table of Contents
1 The Fundamentals of Managerial Economics
2 Market Forces: Demand and Supply
3 Quantitative Demand Analysis
4 The Theory of Individual Behavior
5 The Production Process and Costs
6 The Organization of the Firm
7 The Nature of Industry
8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
9 Basic Oligopoly Models
10 Game Theory: Inside Oligopoly
11 Pricing Strategies for Firms with Market Power
12 The Economics of Information
13 Advanced Topics in Business Strategy
14 A Manager's Guide to Government in the Marketplace
15 Challenges at Time Warner: A Case Study in Business Strategy
Paperback + CD