ALIGNMENT USING THE BALALCED SCORECARD TO CREATE CORPORATE SYNERGIES KAPLAN R., NORTON D. Księgarnia

Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters' role in setting, coordinating, and overseeing organizational strategy. Based on extensive field research in organizations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the "enterprise value proposition": how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the fields premier thinkers, Alignment shows how todays companies can unlock unrealized value from enterprise synergies.

Subjects Covered:
Alignment, Balanced scorecard, Communication strategy, Corporate governance, Corporate strategy, Headquarters, Implementation, Organizational design, Organizational management, Strategy, Strategy implementation, Synergy, Value creation.

CONTENTS

Preface

1. Alignment: A Source of Economic Value

2. Corporate Strategy and Structure: Historical Perspective

3. Aligning Financial and Customer Strategies

4. Aligning Internal Process and Learning and Growth Strategies: Integrated Strategic Themes

5. Aligning Support Functions

6. Cascading: The Process

7. Aligning Boards and Investors

8. Aligning External Partners

9. Managing the Alignment Process

10. Total Strategic Alignment

Index About the Authors

320 pages, Hardcover

THE STRATEGY-FOCUSED ORGANIZATION
KAPLAN R., NORTON D.

STRATEGY MAPS
KAPLAN R., NORTON D.

BALANCED SCORECARD
KAPLAN R.

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.