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HEGARTY ON CREATIVITY THERE ARE NO RULES
HEGARTY J. wydawnictwo: THAMES & HUDSON , rok wydania 2014, wydanie I cena netto: 60.00 Twoja cena 57,00 zł + 5% vat - dodaj do koszyka Hegarty on Creativity: There are No Rules
Creativity isn't an occupation, its a preoccupation. It is at the very core of what
makes us human. Its also a fundamental challenge that everyone faces in the modern world,
be they in business, in education or a struggling artist or musician. Being creative and
innovative and communicating our ideas effectively and persuading others is vital. Who
could be better able to demystify and set out some useful, generous advice on how to
improve, sustain and nurture creativity than one of the worlds greatest advertising
creatives and founder of an advertising agency renowned worldwide for its excellence? In
this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative
thinking. These range from those with complex depths that lie beyond deceptively simple
titles such as Idea, Ego, Money and Technology, to others that look at the complexities of
modern life, such as dealing with cynics in the workplace, or the best way of getting
angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying,
thinking boldly and being undaunted by challenges. With this book, when a challenge
confronts them, readers will find that one of the great minds in advertising is there to
guide them. Playful text and graphics and plenty of white space make this a good choice to
pick up and grab inspiration at random. "
128 pages, Hardcover
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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