Internationalization of Firms
The monograph (…) concerns an extremely important aspect, which is the problem of
international expansion of businesses. Atlough many titles can be found in the literature
concerning the infernationalization of firms, this problem is not often discussed in the
context of international entrepreneurship. This is the element that distinguishes the
reviewed book on the publishing market.It is about its originality, timeliness, as well as
applicability considerations. The book can be extremely useful both for university
students of economics and business studies, researchers exploring the discussed issues, as
well as managers and their businesses functioning on foreign markets and those that are
just about to start opeations of this type.
Prof. Małgorzata Bartosik-Purgat
240 pages, Paperback