INTERNATIONAL MARKETING & EXPORT MANAGEMENT ALBAUM G. DUERR E. Księgarnia

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns.

The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Table of Contents

Chapter 1 - International Marketing and Exporting

Chapter 2 - Bases of International Marketing

Chapter 3 - The International Environment: Culture, Economic and Competition

Chapter 4- The International Environment: Government, Political and Legal forces

Chapter 5 - Export Market Selection: Definition and Strategies

Chapter 6 - Information for International Market(ing) Decisions

Chapter 7 - Market Entry Strategies

Chapter 8 - Export Entry Modes

Chapter 9 – Non-export Entry Modes

Chapter 10 - Product Decisions

Chapter 11 - Pricing Decisions

Chapter 12 - Financing and Methods of Payment

Chapter 13 - Promotion and Marketing Communication

Chapter 14 - Handling Export Orders and Supply Chain Management

Chapter 15 - Organization of International Marketing Activities

1024 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.