Agribusiness Management / Edition 4
Today’s food and agribusiness managers operate in
a rapidly changing, highly volatile, international, high technology, consumer-focused
world.
This new edition of Agribusiness Management was written to help
prepare students and managers for a successful career in this new world of food and fiber
production and marketing.
Agribusiness
Management uses four specific approaches to help readers develop and enhance their
capabilities as agribusiness managers. First, this edition of the book offers a
contemporary focus that reflects the issues that agribusiness managers face both today and
are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms
receive more attention in this edition, reflecting their increasing importance as
employers of food and agribusiness program graduates. Second, the book presents conceptual
material in a pragmatic way with illustrations and examples that will help the reader
understand how a specific concept works in practice. Third, the book has a decision-making
emphasis, providing contemporary tools that readers will find useful when making decisions
in the contemporary business environment. Finally, Agribusiness Management offers
a pertinent set of discussion questions and case studies that will allow the reader to
apply the material covered in real-world situations.
The bottom-line on this fourth edition of Agribusiness
Management: this book is contemporary, solid on the fundamentals, practical and
applicable. It provides students and adult learners with an essential understanding of
what it takes to be a successful agribusiness manager in today’s rapidly evolving,
highly unpredictable marketplace.
Jay
Akridge is Glenn W. Sample Dean of Agriculture at Purdue University, USA
Freddie
Barnard is Professor in the Department of Agricultural Economics at Purdue
University, USA
Frank
Dooley is Professor in the Department of Agricultural Economics at Purdue
University, USA
John
Foltz is Associate Dean and Director of Academic Programs for the College of
Agricultural and Life Sciences at the University of Idaho, USA
Table of Contents
Part 1: Agribusiness Management: Scope, Functions, and Tasks
1. The Business of Agribusiness
2. Managing the Agribusiness
3. Economics for Agribusiness Managers
Part 2: Agribusiness Management:
Organizations and Context
4. The Organization of an Agribusiness 5. International Agribusiness
Part 3: Marketing Management for
Agribusiness
6. Strategic Market Planning
7. The Marketing Mix
8. Tools for Marketing Decisions in Agribusiness
Part 4: Financial Management for
Agribusiness
9. Understanding Financial Statements
10. Analyzing Financial Statements
11. Financing the Agribusiness
12. Tools for Evaluating Operating Decisions in Agribusiness
13. Tools for Evaluating Capital Investment Decisions in Agribusiness
Part 5: Operations Management for Agribusiness
14. Production Planning and Management
15. Supply Chain Management in Agribusiness
Part 6: Human Resource Management for
Agribusiness
16. Managing Organizational Structure and Providing Leadership
17. Managing Human Resources in Agribusiness
472 pages, Paperback