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Meta-Luxury: Brands and the Culture of Excellence

Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model.

Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury.

Conversations include: Salvatore Accardo • Hans Peter Danuser von Platen • Paolo Fazioli • Simon Jacomet • Francis Kurkdjian • Kazumi Murose • Horacio Pagani • Renzo Piano • Dr Michael Scott • Francesco Trapani.

Foreword
Acknowledgements
About the book
Introduction

Defining Meta-luxury
Conversation: Renzo Piano
The Pillars of Meta-luxury
Conversation: Dr Michael Scott
Craftsmanship
Conversation: Horacio Pagani
Conversation: Simon Jacomet
Focus
Conversation: Paolo Fazioli
Conversation: Francis Kurkdjian
History
Conversation: Kazumi Murose
Conversation: Francesco Trapani
Rarity
Conversation: Hans Peter Danuser von Platen
The Pillars of Meta-luxury in Summary
The Economy of Meta-luxury
Conversation: Salvatore Accardo
Manifesto

Sources & Bibliography

224 pages, Hardcover