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Essentials Of Business Communication

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The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication.

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Table of Contents

Unit I: WORKPLACE COMMUNICATION TODAY.

1. Communication Skills as Career Filters.

Unit II: THE BUSINESS WRITING PROCESS.

2. Planning Business Messages.

3. Composing Business Messages.

4. Revising Business Messages.

Unit III: WORKPLACE MESSAGES.

5. Electronic Messages and Digital Media.

6. Positive Messages.

7. Bad News Messages.

8. Persuasive and Sales Messages.

Unit IV: BUSINESS REPORTS.

9. Informal Reports.

10. Proposals and Formal Reports.

Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS.

11. Business Etiquette, Ethics,

Teamwork, and Meetings.

12. Business Presentations.

Unit VI: EMPLOYMENT COMMUNICATION.

13. The Job Search, Resumes, and Cover Letters.

14. Interviewing and Following Up.

Appendix A: Document Formats.

Appendix B: Proofreading and Corrections Symbols.

Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index.

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576 pages, paperback