MediaWriting:

Print, Broadcast, and Public Relations

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment.

Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.

Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals.

Further updates and features include:

Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications
Two new chapters on lead writing and new new media
A separate chapter focused solely on ethics
Explanatory "how to" boxes that help students understand and retain main themes
Illustrative "It Happened to Me" vignettes from the authors’ professional experiences
Discussion questions and exercises at the end of every chapter
Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism

In addition to new multimedia elements, the fourth edition’s companion website will feature enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Table of Contents

Preface: Introduction to MediaWriting

Communication Theory and News Values

Getting Started: In the Beginning is the Lead

Legal Considerations in Media Writing

Ethical Decisions in Writing and Reporting

Fundamentals of Writing and Editing

Writing Basic News Stories

Interviewing: Gathering Information from People

Research: Gathering Information from Documents and Other Sources

Using Quotations and Sources in News Stories

Features: Alternatives to the Inverted Pyramid Story

Preparing Broadcast Copy

Reporting for Radio and Television

Writing and Reporting in the New New Media

Preparing News Releases

Writing for Organizational Publications

Public Relations Speeches and Advocacy Statements

Composing Advertising Copy

Afterword: Communication, the Future, and You

400 pages. Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

MEDIAWRITING PRINT BROADCAST AND PUBLIC RELATIONS

WHITAKER R.W. RAMSEY J.E. SMITH R.D.

MediaWriting:

Print, Broadcast, and Public Relations

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment.