Marketing
Shares, Sharing Markets: Experts in Investment Banking
Marketing Shares, Sharing Markets
focuses on stocks, stock markets and the
relevantprofessionals.
Previously, financial markets were epitomized by the stock exchange, a physical space
where traders communicated about and engaged in market transactions on behalf of buyers
and sellers. Developments during the past 25 years or so, however, have fundamentally
reshaped the financial markets.
The result has been a tremendous growth in the number of transactions, the number of
products, the number of markets and, not least, in the value of financial assets
worldwide. At the same time, financial products have become increasingly decoupled from
the ordinary economy of production, distribution, and consumption through the construction
of derivative products and the growth of speculative trade. While stock markets have
become less important, relatively speaking, they arguably remain an important fundament
for the financial markets. This is reflected in the media coverage of global stock
markets.
The current crisis has also illustrated the risks associated with more complex
financial products. Few studies have attended to the joint involvement of several
professional groups in either the organizing of investment banks or in the shaping of
capital markets.
This book addresses this research gap through a unique empirical investigation into the
action nets of investment banks. Analysing the practices of traders, analysts, brokers and
bankers it reveals how their contrasting perspectives on shares are put to use and the
consequences this has for investment banks, corporations, investors and to the shaping of
the stock markets.
Table of Contents
Understanding Investment Banking Practices
A Brief History of Investment Banking
Traders Activating the Stock Markets
Analysts Doing Stock Market Science – Sort of
Brokers Selling Investment Advice
Bankers -Matchmaking and Midwifery
The Birth of a Share
Behind the Scenes: Management, Risk and Compliance
Organizing Investment Banking
Enacting Stock Markets
Appendix: A Note on Methods
272 pages, Hardcover