STRATEGIC MANAGEMENT CONCEPTS AND CASES THOMPSON, STRICKLAND Księgarnia

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the how and not just the what and why. Thompson

The Thompson and Strickland cases have always been another strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

Table of Contents
Part One:The Concepts and Techniques of Strategic Management
CHAPTER 1 The Strategic Management Process: An Overview
CHAPTER 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
CHAPTER 3 Industry and Competitive Analysis
CHAPTER 4 Evaluating Company Resources and Competitive Capabilities
CHAPTER 5 Strategy and Competitive Advantage
CHAPTER 6 Strategies for Competing in Globalizing Markets
CHAPTER 7 Business Models and Strategies in the Internet Era
CHAPTER 8 Tailoring Strategy to Fit Specific Industry and Company Situations
CHAPTER 9 Strategy and Competitive Advantage in Diversified Companies
CHAPTER 10 Evaluating the Strategies of Diversified Companies
CHAPTER 11 Building Resource Strengths and Organizational Capabilities
CHAPTER 12 Managing the Internal Organization to Promote Better Strategy Execution
CHAPTER 13 Corporate Culture and Leadership Keys to Effective Strategy Execution.

Paperback
820 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.