BUSINESS ENGLISH JENDRYCH E. Księgarnia

Business English

The Business English course is aimed at satisfying the needs of those who have a good command of general English and want to improve their business English skills.

It covers all areas of business such as, for example, recruitment and employment, management, business communication, promotion and advertising, distribution and logistics, and sales.

Each of the 10 modules of this handbook contains several short texts, lots of practice tasks and an extensive vocabulary section.

The handbook includes additional tasks dedicated for specific sections a business skills section, a grammar section and a section devoted to business writing.

After completing the course you are expected to achieve C1+ level in business English.

I. BUSINESS ENVIRONMENT
1.1. TEXTS
1.1.2. TYPES OF ECONOMY
1.1.3. STAGES OF A BUSINESS CYCLE
1.1.4. INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT
1.1.5. PEST/SLEPT/STEEPLED ANALYSIS
1.1.6. COMPETITION
1.1.7. GLOBALISATION
1.2. BUSINESS WRITING
1.3. SPEAKING SECTION
1.4. GRAMMAR REVIEW
1.5. GLOSSARY

II. BUSINESS ORGANISATIONS
2.1. TEXTS
2.1.1. BUSINESS PLANNING AND START-UP
2.1.2. TYPES OF BUSINESS ORGANISATIONS
2.1.3. SHAREHOLDERS AND STAKEHOLDERS
2.1.4. ORGANISATIONAL STRUCTURE
2.1.5. BUSINESS DEVELOPMENT
2.1.6. BUSINESS STRATEGY
2.1.7. FORMALISATION AND BUREAUCRACY
2.2. BUSINESS WRITING
2.3. SPEAKING SECTION
2.4. GRAMMAR REVIEW
2.5. GLOSSARY

III. ENTREPRENEURS AND MANAGERS
3.1. TEXTS
3.1.1. WHO IS WHO IN A BUSINESS ORGANISATION
3.1.2. LEVELS OF MANAGEMENT
3.1.3. MANAGERIAL FUNCTIONS, ROLES, SKILLS AND QUALITIES
3.1.4. LEADERSHIP AND MANAGEMENT STYLES
3.1.5. PROJECT MANAGEMENT
3.1.6. CHANGE MANAGEMENT
3.1.7. COACHING AND MENTORING
3.2. BUSINESS WRITING
3.3. SPEAKING SECTION
3.4. GRAMMAR REVIEW
3.5. GLOSSARY

IV. HUMAN RESOURCES
4.1. TEXTS
4.1.1. FUNCTIONS OF HUMAN RESOURCES DEPARTMENTS
4.1.2. WORKFORCE SEGMENTATION
4.1.3. STAFF RECRUITMENT AND SELECTION
4.1.4. MOTIVATION
4.1.5. ORGANISING PEOPLE
4.1.6. REMUNERATION
4.1.7. CORPORATE CULTURE
4.1.8. DEVELOPING EMPLOYEES
4.1.9. PERFORMANCE APPRAISAL
4.1.10. TERMINATION OF EMPLOYMENT
4.1.11. UNEMPLOYMENT
4.2. BUSINESS WRITING
4.3. SPEAKING SECTION
4.4. GRAMMAR REVIEW
4.5. GLOSSARY

V. PRODUCTION AND OPERATIONS
5.1. TEXTS
5.1.1. MANUFACTURING
5.1.2. PRIMARY, SECONDARY AND TERTIARY PRODUCTION
5.1.3. RESEARCH AND DEVELOPMENT
5.1.4. JUST-IN-TIME PRODUCTION, AGILE MANUFACTURING, QUICK RESPONSE MANUFACTURING
5.1.5. OPERATIONS MANAGEMENT
5.1.6. SOURCING AND PROCUREMENT, SUPPLY CHAIN MANAGEMENT
5.1.7. OUTSOURCING AND OFFSHORING
5.1.8. THE BCG MATRIX
5.1.9. QUALITY
5.2. BUSINESS WRITING
5.3. SPEAKING SECTION
5.4. GRAMMAR REVIEW
5.5. GLOSSARY

VI. MARKETING
6.1. TEXTS
6.1.1. IDENTIFYING TARGET CUSTOMERS: MARKET SEGMENTATION
6.1.2. MARKETING RESEARCH
6.1.3. MARKETING MIX
6.1.4. SWOT ANALYSIS
6.1.5. ADVERTISING AND PROMOTION
6.1.6. BRANDS
6.1.7. BUILDING BRAND LOYALTY
6.1.8. INTEGRATED MARKETING COMMUNICATION
6.1.9. CUSTOMER FOCUS
6.2. BUSINESS WRITING
6.3. SPEAKING SECTION
6.4. GRAMMAR REVIEW
6.5. GLOSSARY

VII. SALES
7.1. TEXTS
7.1.1. DOMESTIC TRADE: RETAILING AND WHOLESALING
7.1.2. INTERNATIONAL TRADE
7.1.3. REGIONAL ECONOMIC INTEGRATION
7.1.4. PRICING
7.1.5. CONTRACT FOR SALE OF GOODS
7.1.6. ORDER PROCESSING
7.1.7. DISTRIBUTION, TRANSPORT, LOGISTICS
7.1.8. CUSTOMER ATTENDANCE
7.1.9. AFTER-SALES SERVICE
7.1.10. COMPLAINTS HANDLING
7.1.11. PRODUCT LIFE CYCLE
7.2. BUSINESS WRITING
7.3. SPEAKING SECTION
7.4. GRAMMAR REVIEW
7.5. GLOSSARY

VIII. CORPORATE FINANCE
8.1. TEXTS
8.1.1. INTRODUCTION
8.1.2. SOURCES OF FINANCE
8.1.3. MANAGEMENT ACCOUNTING
8.1.4. BUDGETING AND COST ANALYSIS
8.1.5. FINANCIAL STATEMENTS
8.1.6. CORPORATE TAXES
8.2. BUSINESS WRITING
8.3. SPEAKING SECTION
8.4. GRAMMAR REVIEW
8.5. GLOSSARY

IX. BUSINESS COMMUNICATION
9.1. TEXTS
9.1.1. INTRODUCTION TO COMMUNICATION
9.1.2. BASIC COMMUNICATION SKILLS
9.1.3. CREATING AND COMMUNICATING PERSONAL BRANDS
9.1.4. ROLE OF FACE-TO-FACE COMMUNICATION IN BUSINESS
9.1.5. BUSINESS ETIQUETTE
9.1.6. BUSINESS WRITING
9.1.7. SOCIAL MEDIA, NETWORKING AND BUSINESS COMMUNICATION
9.2. BUSINESS WRITING
9.3. SPEAKING SECTION
9.4. GRAMMAR REVIEW
9.5. GLOSSARY

X. NEW MODELS OF BUSINESS
10.1. TEXTS
10.1.1. THE TRIPLE BOTTOM LINE
10.1.2. THE CHANGING WORKPLACE
10.1.3. CORPORATE PHILANTHROPY AND CSR
10.1.4. SUSTAINABILITY AND ENVIRONMENTALISM
10.1.5. CONSCIOUS CAPITALISM
10.1.6. REINVENTING MANAGEMENT AND LEADERSHIP
10.1.7. THE AGE OF CUSTOMER CAPITALISM
10.1.8. BUSINESS ETHICS
10.2. BUSINESS WRITING
10.3. SPEAKING SECTION
10.4. GRAMMAR REVIEW
10.5. GLOSSARY

XI. REVISION SECTION

KEY

246 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.