STORE CHOICE STORE LOCATION AND MARKET ANALYSIS WRIGLEY N. Księgarnia

Store Choice, Store Location and Market Analysis

This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.

Part 1: The Context; Chapter 1. Retail restructuring and retail analysis Neil Wrigley;

Part 2: Models of Store Location and Techniques of Market Analysis; Chapter 2. Practical methods of retail location analysis: a review Michael J. Breheny Chapter 3. Store location analysis: problems and progress John R. Beaumont Chapter 4. The Tesco approach to store location Nicolas J. Penny and David Broom Chapter 5. Market share analysis techniques: a review and illustration of current US practice A. Stewart Fotheringham Chapter 6. Store and shopping-centre location and size: a review of British research and practice Alan G. Wilson Chapter 7. Stated preference techniques and the analysis of consumer choice John J. Bates Chapter 8. Stated preference analysis and new store location Laurence Moore;

Part 3: Models of Store Choice; Chapter 9. Patterns of store choice Kau Ah Keng and Andrew S. C. Ehrenherg Chapter 10. Models of store choice and market analysis Neil Wrigley and Richard Dunn Chapter 11. Patterns of store choice: new evidence from the USA Mark D. Uncles and Andrew S. C. Ehrenberg;

Part 4: Retail Analysis and Forecasting - Some Wider Themes; Chapter 12. Information technology and retailing: the implications for analysis and forecasting Clifford M. Guy Chapter 13. Store choice, store location and market analysis: some final observations on future research priorities Clive Humby;

Bibliography;

Author index;

Subject index

378 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.