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MEDIA MANAGEMENT A COMPARATIVE ANALYSIS OF EUROPEAN AND AMERICAN SYSTEMS
NIERENBERG B. wydawnictwo: WYD UJ , rok wydania 2016, wydanie Icena netto: 55.10 Twoja cena 52,35 zł + 5% vat - dodaj do koszyka Media Management
A Comparative Analysis of European and American systems
A book can be both a good academic manual and a source of knowledge for practitioners
– the media employees (especially managers). The author skillfully combines various
conventions making a basically scholarly work also a clearly formulated quick reference
for a wide audience.
Prof dr hab. Beata Glinka, Warsaw University
Introduction
Part 1
Chapter 1. Origins of Management Sciences
1.1 Management from a historical perspective
1.2 Management as a scientific discipline
1.3 Management as a humanistic approach
Chapter 2. Media Systems
2.1. Systemic Conceptions
2.2. Media Systems
2.2.1. Selected media systems
2.2.2. Selected models of media systems
Chapter 3. The Essence of Media Management - Dual Nature of the Media
3.1. Media management in historical and methodological contexts
3.2. Theoretical concepts of media management
3.3. Media management in systemic approach
3.4. Range and subject of media management
3.4.1. The media good as a subject of management
Part 2
Chapter 4. Systems and Information Markets
4.1. Systemic and economic aspects of information
4.2. Information as stock
4.2.1. Informational system
4.2.2. Information management
4.2.3. New technologies in information society
4.3. Informational exclusion - a postulate about continuous education
Chapter 5. Economic Aspects of Media Management
5.1. Media economics as an area of research
5.2. Media Markets
5.3. Management of finances in media organizations
Chapter 6. Management of Advertising
6.1. Origins of advertising
6.2. Advertising agencies and their duties
6.3. Advertising campaigns
6.4. Selected methods of researching advertisement
Part 3
Chapter 7. Managers and Journalists
7.1. Human resources in media
7.2. Managers (Media Steersmen)
7.3. Journalists
Chapter 8. Strategies of Media Organizations. Value for Consumers
8.1. Strategy vs. Marketing Communication
8.2. Media Value Chain
8.3. Value creation in media organizations
Chapter 9. Legal and Ethical Aspects of Media Management
9.1. Boundaries of media freedom
9.2. Journalistic deontological codes
9.3. Media manipulations
Chapter 10. Developmental Trends of Media Organizations. Indicators of the Future
of the Media
10.1. Language of the new media
10.2. Challenges for managers
10.3. Public media
Summary
Bibliography
Lists of Tables, Figures and Charts
216 pages, Paperback
Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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