Księgarnia

MARKETING RESEARCH PROCESS

WRIGHT L., CRIMP M., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

The Marketing Research Process Len Tiu Wright & Margaret Crimp The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that... >>>

BUILDERS AND DREAMERS

WITZEL M., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

Builders and Dreamers: The Making and Meaning of Management Back Cover Copy Management has come of age. Almost unrecognized in previous centuries, the task of managing enterprise has become central to the modern world; a driving force of... >>>

CONVERGENCE MARKETING

WIND Y., GUNTHER R., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~162.00~~ Twoja cena 153,90 zł + 5% vat - dodaj do koszyka

Convergence Marketing: Strategies for Reaching the New Hybrid Consumer Yoram Wind Vijay Mahajan Back Cover Copy Meet the centaur: today's hybrid, converged consumer Not just bricks. Not just clicks. They want both and... >>>

EMPLOYMENT LAW IN CONTEXT

WILLEY B., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

Employment Law in Context Over the past twenty years employment law has had a growing significance for both human resource practitioners and general managers. It influences and may constrain the action that managers want to take. The aim of... >>>

SAVING ADAM SMITH

WIGHT J., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue Jonathan B. Wight Summary A novel of markets and morals. Adam Smith is back to set the record straight.... If Adam Smith returned to life, would he admire the global... >>>

FINANCIAL TIMES CORPORATE STRATEGY CASEBOOK

WICKHAM P., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~165.00~~ Twoja cena 156,75 zł + 5% vat - dodaj do koszyka

Financial Times Corporate Strategy Casebook The managers of modern businesses are presented with ever-growing challenges. Increasingly complex organisational processes as well as structures must be managed if value is to be delivered to... >>>

NEW IDEAS ABOUT NEW IDEAS

WHITE S., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~130.00~~ Twoja cena 123,50 zł + 5% vat - dodaj do koszyka

"You can't schedule it, you can't mandate it, and you're not going to find it in a safe, tidy package. New Ideas About New Ideas is a roadmap to the places where innovation comes from. Read this and you'll understand more about who has it,... >>>

SUCCESS IN YOUR PROJECT

WEAVER P., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Final year projects are an important feature of most undergraduate and postgraduate degrees in the fields of Business Information Technology, Information Systems, Software Engineering and Business Computing. These projects usually involve... >>>

KEY MANAGEMENT RATIONS

WALSH C., wydawnictwo: FT/PH, 2003, wydanie III

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

Key Management Ratios Master the management metrics that drive and control your business Ciaran Walsh In Detail Business ratios are the figures that provide management with targets and standards for their organisation. They direct... >>>

MASTERING FINANCE LINKED SWAPS

WALKER G., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: ~~410.00~~ Twoja cena 389,50 zł + 5% vat - dodaj do koszyka

It is rare today that a project lender, property development financier, PFI banker, MBO debt provider or securitisation investor does not insist on its borrower taking out some form of interest rate and/or cross-currency hedging.... >>>

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