Księgarnia

MANUFACTURING PLANNING AND CONTROL

JONSSON P. MATTSON S-A., wydawnictwo: MCGRAW-HILL, 2009, wydanie I

cena netto: ~~279.00~~ Twoja cena 265,05 zł + 5% vat - dodaj do koszyka

This new book takes a comprehensive look at manufacturing planning and control from the manufacturing company's perspective but the focus is both on the intra-organisational system and on the supply chain as a whole. With its unique focus on... >>>

MARKETING AS STRATEGY

KUMAR N., wydawnictwo: MCGRAW-HILL, 2004, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line. Nirmalya Kumar argues that marketing's future depends on... >>>

MARKETING CHANNELS. A RELATIONSHIP MANAGEMENT APPROACH.

PELTON L., STRUTTON D., LUMPKIN J., wydawnictwo: MCGRAW-HILL, 2002, wydanie I

cena netto: ~~295.00~~ Twoja cena 280,25 zł + 5% vat - dodaj do koszyka

Marketing Channels. A Relationship Management Approach This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of... >>>

MARKETING FOR FINANCIAL ADVISORS: BUILD YOUR BUSINESS BY ESTABILISHING

BRADLOW E.T. NIEDERMAYER K.E. WILLIAMS P./ YOUR BRAND ..., wydawnictwo: MCGRAW-HILL, 2009, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Marketing for Financial Advisors: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan In an economy in flux, prospective clients are hesitant to put their financial future in the hands of... >>>

MARKETING GAME

MASON C., PERREAULT W., wydawnictwo: MCGRAW-HILL, 2000, wydanie III

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

The Marketing Game! Preface We are indeed excited about this new second edition of The Marketing Game! And we hope you will be too. It includes many new innovations and improvements that build on the success of our original simulation. ... >>>

MARKETING MANAGEMENT

MARSHALL G. JOHNSTON M., wydawnictwo: MCGRAW-HILL, 2009, wydanie I

cena netto: ~~299.00~~ Twoja cena 284,05 zł + 5% vat - dodaj do koszyka

Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business. Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate... >>>

MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH

MULLINS J. ORVILLE C.W. BOYD H.W. JR, wydawnictwo: MCGRAW-HILL, 2009, wydanie VII

cena netto: ~~299.00~~ Twoja cena 284,05 zł + 5% vat - dodaj do koszyka

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must... >>>

MARKETING MANAGEMENT KNOWLEDGE AND SKILLS

DONNELLY P., wydawnictwo: MCGRAW-HILL, 2000, wydanie VI

cena netto: ~~472.00~~ Twoja cena 448,40 zł + 5% vat - dodaj do koszyka

Marketing Management: Knowledge and Skills, 6/e Peter , Donnelly, Jr TxtBk NewEdn July 2000 896 pages Hardback 0072315571 This is a text and casebook. The text portion is from A Preface to Marketing Management, and is intended to serve... >>>

MARKETING MANAGEMENT: A CONTEMPORARY PERSPECTIVE

HOMBURG C. KUESTNER S. KROHMER H., wydawnictwo: MCGRAW-HILL, 2008, wydanie I

cena netto: ~~299.00~~ Twoja cena 284,05 zł + 5% vat - dodaj do koszyka

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right... >>>

MARKETING RESEARCH

CHISNALL P., wydawnictwo: MCGRAW-HILL, 2001, wydanie VI

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Marketing Research 6/e The new edition of this established and respected text provides a comprehensive yet concise introduction to the key concepts of Marketing Research. Fully revised and updated, this text takes a qualitative approach to... >>>

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