Księgarnia

MARKETING IN THE DIGITAL AGE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~245.00~~ Twoja cena 232,75 zł + 5% vat - dodaj do koszyka

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing.... >>>

MARKETING RESEARCH AN APPLIED APPROACH

MALHOTRA N., BRIKS D., wydawnictwo: FT/PH, 2006, wydanie II

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing... >>>

MARKETING RESEARCH AN INTENATIONAL APPROACH

SMITH M.,HOLLENSEN S., wydawnictwo: FT/PH, 2006, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of... >>>

MARKETING RESEARCH PROCESS

WRIGHT L., CRIMP M., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

The Marketing Research Process Len Tiu Wright & Margaret Crimp The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that... >>>

MASTERING FINANCE LINKED SWAPS

WALKER G., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: ~~410.00~~ Twoja cena 389,50 zł + 5% vat - dodaj do koszyka

It is rare today that a project lender, property development financier, PFI banker, MBO debt provider or securitisation investor does not insist on its borrower taking out some form of interest rate and/or cross-currency hedging.... >>>

MASTERING FINANCIAL CALCULATIONS

STEINER R., wydawnictwo: FT/PRENTICE HALL, 1998, wydanie I

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

Mastering Financial Calculations A Step-by-Step Guide to the Mathematics of Financial Market Instruments Robert Steiner Description Success in today's sophisticated financial markets increasingly depends on a firm understanding of key ... >>>

MASTERING FINANCIAL MATHEMATICS IN MICROSOFT EXCEL: A PRACTICAL GUIDE

DAY A. / FOR BUSINESS CALCULATIONS, wydawnictwo: PEARSON ED FT/PH, 2010, wydanie II

cena netto: ~~420.00~~ Twoja cena 399,00 zł + 5% vat - dodaj do koszyka

Mastering Financial Mathematics in Microsoft © Excel provides a comprehensive set of tools, methods and formulas which apply Excel to solving mathematical problems. The book: Explains basic calculations for mathematical finance ... >>>

MASTERING FOREIGN EXCHANGE AND CURRENCY OPTIONS

TAYLOR F., wydawnictwo: FT/PH, 2003, wydanie II

cena netto: ~~400.00~~ Twoja cena 380,00 zł + 5% vat - dodaj do koszyka

The floating exchange rate enviroment has created a need for banks and their corporate customers to arrange their currency exposure on an active and commercial basis. This book addresses current practice and future issues and is... >>>

MASTERING INFORMATION MANAGEMENT

MARCHAND D. DAVENPORT T. DICKSON T., wydawnictwo: FT/PRENTICE HALL, 2000, wydanie I

cena netto: ~~214.00~~ Twoja cena 203,30 zł + 5% vat - dodaj do koszyka

Davenport, Marchand ISBN: 0273643525 No amount of technological wizardry will enable a company to succeed without first knowing how information makes a contribution to all aspects of its business. This includes information for strategy ... >>>

MASTERING INVESTMENT

PICKFORD J., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~200.00~~ Twoja cena 190,00 zł + 5% vat - dodaj do koszyka

Mastering Investment Summary As the articles in this book reveal, investors are confronted with a dizzying array of instruments, strategies, goals and controls, advice, and counsel from experts, and a deluge of statistics. However, yesterday's... >>>

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