Księgarnia

MARKET-BASED MANAGEMENT. INTERNATIONAL EDITION

BEST R., wydawnictwo: PEARSON, 2008, wydanie V

cena netto: ~~370.00~~ Twoja cena 351,50 zł + 5% vat - dodaj do koszyka

Best is the book that focuses on marketing performance, marketing profitability, and the role marketing strategies play in building the profits of a business. top Table of Contents Chapter 1: Customer Focus and Managing Customer Loyalty ... >>>

MARKETING ACROSS CULTURES

USUNIER J.,LEE J., wydawnictwo: PEARSON, 2005, wydanie IV

cena netto: ~~275.00~~ Twoja cena 261,25 zł + 5% vat - dodaj do koszyka

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. The text adopts a cultural approach to international... >>>

MARKETING ACROSS CULTURES

USUNIER J., wydawnictwo: PEARSON, 2008, wydanie I

cena netto: ~~335.00~~ Twoja cena 318,25 zł + 5% vat - dodaj do koszyka

MARKETING AN INTRODUCTION WITH MYMARKETINGLAB

ARMSTRONG G. KOTLER PH. / PEARSON ETEXT STUDENT ACCESS CODE CARD /, wydawnictwo: PEARSON ED, 2010, wydanie X

cena netto: ~~392.70~~ Twoja cena 373,07 zł + 5% vat - dodaj do koszyka

net price + 5% vat. This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer value and building profitable customer relationships. With... >>>

MARKETING COMMUNICATIONS

FILL CH., wydawnictwo: PEARSON, 2005, wydanie IV

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Marketing Communications: engagement, strategies and practice uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that... >>>

MARKETING COMMUNICATIONS A EUROPEAN PERSPECTIVE 4 TH EDITION

DEPELSMACKER P. GEUENS M. VAN DER BERGH J., wydawnictwo: PEARSON ED, 2010, wydanie I

cena netto: ~~325.71~~ Twoja cena 309,42 zł + 5% vat - dodaj do koszyka

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public... >>>

MARKETING ETHICS. CASES AND READINGS

MURPHY P.,LACZNIAK G., wydawnictwo: PEARSON, 2005, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise... >>>

MARKETING IN THE MOMENT: THE PRACTICAL GUIDE TO USING WEB 3.0

TASNER M. / MARKETING TO RACH YOUR CUSTOMERS FIRST, wydawnictwo: PEARSON ED, 2010, wydanie I

cena netto: ~~130.00~~ Twoja cena 123,50 zł + 5% vat - dodaj do koszyka

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? ... >>>

MARKETING JUDO

BARNES J., RICHARDSON R., wydawnictwo: PEARSON, 2003, wydanie I

cena netto: ~~80.00~~ Twoja cena 76,00 zł + 5% vat - dodaj do koszyka

"I strongly advise anybody wanting to start up their own business to read Marketing Judo" Sir John Harvey-Jones Marketing Judo aims to inspire people who want to build a brand or business but don’t have the budgets for... >>>

MARKETING MANAGEMENT FIRST EUROPEAN EDITION

KOTLER P. KELLER K. BRADY M. GOODMAN M. HANSEN T., wydawnictwo: PEARSON EDUCATION, 2009, wydanie I

cena netto: ~~438.00~~ Twoja cena 416,10 zł + 5% vat - dodaj do koszyka

The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been... >>>

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